The National Association of REALTORS® annual profile of home staging for 2015 revealed a whopping eighty-one percent of REALTORS® representing buyers confirm their buyers can better visualize themselves in a home that is staged. As the housing market has remained fairly unpredictable, Showhomes, the nation’s leader in home staging and design, has continued its track record of being a market-proof business model with another consecutive year of revenue increases and unit growth.
Showhomes closed 2014 with a five percent total revenue increase.
“While the housing market did not experience as much of a rebound as some expected in 2014, we were able to maintain steady growth. Regardless of whether the market is hot, the fact remains that homeowners are always looking to sell faster with higher offers, so the demand for our services is always high,” said Bert Lyles, CEO of Showhomes. Showhomes reported ending 2014 with 24 percent more homes under contract than at the end of 2013.
Headquartered in Nashville, Tenn., Showhomes currently has 34 franchise owners operating locations in 55 markets across nearly 20 states. Fairly unique to the Showhomes model, the brand not only offers an affordable initial investment starting at $45,300 for new franchisees.
A niche business model with a variety of revenue streams, Showhomes is a home-based business that caters to entrepreneurial-minded individuals with a passion for design and real estate. Backed by an experienced executive team dedicated to innovation, the brand added yet another highly profitable revenue stream to its roster of service offerings this past year: Showhomes Home Updating. The new service positions the brand as the premier full-service home staging choice for homeowners who would like to revitalize their property before putting it on the market with minor updates including paint and flooring.
“The evolution of our brand has positioned us for continued, sustained growth,” said Matt Kelton, COO of Showhomes. “We’re building on several years of expertise in the real estate industry and are broadening our offerings so that, collectively with our home-staging initiatives, we’re able to effectively assist homeowners in selling their homes faster and for a higher value.”
Home Updating joins traditional home staging, one-day home makeovers and Showhomes’ unique Home Manager program on the brand’s menu of services. Accounting for more than 50 percent of the brand’s revenue boost last year, the program attracted a flurry of national media attention by publications and outlets including The TODAY Show, USA Today, Fast Company and CNNMoney to name a few. The program once again came out ahead as a major profit center for franchisees and a continued success story in the world of real estate tactics for high-end, luxury homes.
In addition to success in sales, Showhomes did not go through 2014 without some industry accolades. The brand was named one of the top 50 low-cost franchise opportunities in the U.S. by Franchise Business Review, a publication that highlights the top opportunities in the marketplace based solely on assessments from actual franchise owners. The publication, which compiled data by surveying 10,000 franchisees representing more than 135 brands, listed Showhomes based on the system’s leadership, training, support and financial outlook.
Eyeing its 100th location by the end of 2015, Showhomes’ development team will focus efforts on southern California, the Pacific Northwest and the Northeastern region of the U.S. this year.