Showhomes has a long track record of success in the Sunshine State. Founded in 1986, the company’s first franchise was in Florida. That single location would ultimately help set the stage for the brand in the decades to come. Today, Showhomes has seen nothing but success throughout the region—and they’re just getting started.
“This is a great place for us to develop for many reasons, but one of the most obvious is that new franchisees don’t have to start from square one when it comes to local marketing,” said Showhomes COO Matt Kelton. “We have a long-standing reputation in Florida, and when a new location opens, business usually picks up quickly; people know us well in this state.”
Thanks to a softening homebuyer’s market over the past year, Florida has become one of Showhomes’ biggest states in terms of number of locations and revenue. Kelton says the brand has room for 10 more locations in Southeast Florida, and will start first with a focus on Miami and Fort Lauderdale.
Marisa Salas, the owner of Showhomes in Coral Gables, says that one of the reasons why Southeast Florida holds immeasurable potential for Showhomes is because the region has seen a notable influx in new people moving in.
“This is a hub for people moving to the U.S. from Central and South America and also for business, so the real estate market is very fluid and there’s a high demand for our services,” Salas said.
Salas points out that in addition to a growing population, Showhomes franchisees in Florida also receive a unique subset of business in the area due the number of people who own second homes in the state.
“Some people own a second home here, but they spend the summers in the North or Midwest, and there’s a large base of investment properties with long-distance ownership in the area,” Salas said.
With many Florida homeowners living outside the state, the Showhomes Home Manager program in particular has been extremely well received in the area.
“It’s a natural need here. When an owner is ready to sell, but is 1,000 miles away, they need someone who will be present and be able to monitor the property to take care of any number of things that could happen—from impromptu showings to a leak in the ceiling or a downed tree,” Salas said.
With Showhomes’ addition of Home Updates to its suite of services, the company offers a one-stop-shop approach that homeowners can’t find anywhere else.
“They can write one company a check and trust that their home will be on trend and show to potential buyers at its true value potential, without having to worry about coordinating with many different companies, timelines and prices that may not match their current needs,” said Kelton.
Showhomes not only offers home staging and the Home Manager program, but now can handle updating the home by replacing carpet, flooring and countertops and paint according to the latest trends.
Salas confirmed that these days, she doesn’t have to do much outbound marketing for her Coral Gables location.
“Realtors know us and what we do, and the phone just rings,” she said. “The referrals in this region are compatible with any business owner’s goal. I have countless repeat customers who are happy and also refer their friends.”
Kelton and his team are actively working with potential franchise candidates to harness the potential in the Southeast Florida region.
“One thing we can be sure of is that there is plenty of business waiting here for the right franchise partners,” Kelton said. “We have every reason to believe that this is just the beginning for Showhomes in Southeast Florida.”