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Triad Business Journal: Triad home staging franchisee experiences record-breaking first year
New home staging franchise sets 30 year record for rapidly expanding national network.

The
owners of a local home staging franchise location are being recognized for a
record-breaking first year in terms of revenue.



Local
Showhomes franchisees owners Nancy and
 Robbie Jones brought
in $150,000 in revenue
  double the first-year goal  from
January to July and are on track to hit the $300,000 mark by year’s end, Nancy
Jones said.



Last
week, the husband and wife team learned that they are experiencing a
record-breaking year for highest revenue in the first year of ownership.



 



Nancy
and
 Robbie Jones were
home managers in Florida for another franchisee before relocating to North
Carolina. Through the Showhomes Triad location, they offer a variety of
services, including traditional home staging, home redesign, makeovers for
currently occupied homes and in-home management.



“Only
10 percent of buyers can visualize their things living in an empty house,”Nancy
Jones
 said. “Sixty percent of the houses that are staged sell faster
and for a higher price.”



For
example, a home in Oak Ridge had been on the market for a little more than a
year and had been reduced from $595,000 to $550,000. The local Showhomes this
spring updated the home, and the owner relisted it at $595,000 and received
multiple offers within five days.



“Whether
it’s staging or it’s neutralizing colors, making the house move-in ready is one
of the biggest factors that is getting a house sold now,” Jones said. “The more
you do on the front end, the higher revenue you’re going to get on the back
end.”



Jones
and her husband have three designers and an operations manager on staff and
contract labor. Previous projects have been completed at homes with list prices
ranging from $150,000 to $2.5 million.



 


 

 

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