As the housing industry continues to boom, Showhomes has experienced an increased demand for its home staging services, home updating, and Home Manager program
In the last two years, Showhomes has signed its first two franchisees in the Pacific Northwest. With the Boise, Idaho, and Beaverton, Oregon franchisees coming from backgrounds in law and engineering, the two owners have proven that regardless of their background, anyone with an interest in real estate and a passion for business ownership can successfully become Showhomes owners. Showhomes has seen nothing but success since first opening in Oregon and Idaho – and the brand is still just getting started in developing the region.
“The entire Pacific Northwest region has become a hub for people moving for many reasons, so the real estate market is very fluid, creating a high demand for our services,” said Showhomes COO Matt Kelton. “We’re now looking for franchisees in areas like Portland and Seattle that can help spearhead our growth throughout the Pacific Northwest.”
Kelton says the brand has room for 12 more locations throughout the region and will start first with a focus on finding the right partners to grow with Showhomes. With four distinct revenue streams, Showhomes’ business model provides its owners with an automatic leg up on the competition. From traditional home staging to home updating to home makeovers and the brand’s Home Manager program, Showhomes franchisees have potential in both “hot” real estate markets and “soft” market conditions.
“Our business model is different than anything else I’ve seen in the industry,” said Catherine Chandler, Showhomes franchisee in Beaverton, Oregon. “Working with Showhomes has allowed me to diversify my portfolio in ways that I didn’t think was possible, and it’s been a wonderful experience to be able to offer each of our services to people in the Oregon community.”
Chandler agrees with Kelton that one of the reasons the Pacific Northwest holds immeasurable potential for Showhomes is because the region has seen a notable influx of people moving in. She also points out that in addition to the growing population, Showhomes franchisees in the Greater Portland area will receive a unique subset of business due to new tech jobs popping up, creating more opportunity for residents in job transitions to take advantage of the Home Manager program.
“The Home Manager program is perfect for people who need to quickly move to the area for a job, and would like to experience the various neighborhoods before they commit to a lease or to home ownership,” Chandler said. “Homeowners also love that we’re a one-stop-shop, so they can write one check to one company and trust that their home will be on-trend and ready to sell.”
Kelton and his team are working with potential franchisees to join Chandler and the rest of the Showhomes family in harnessing the full potential in the Pacific Northwest region. Through initial and ongoing training, Showhomes guides its local owners throughout the entire franchising process. Prospective owners can expect their investment to range from $45,300 to $78,000.
“One thing we’re sure of is that there is plenty of business waiting in the Pacific Northwest for the right franchise partners to jump on,” Kelton said. “We have every reason to believe that this is just the beginning for Showhomes in the region, and we look forward to continuing our conversations with entrepreneurs interested in joining us.”